The Box Park Sushi Brand initiative was composed of four months of analytical research and data scrubbing prior to designing any brand or concept work. In month eight’s class “Design Strategies & Motivation” The tasks were to connect the brand imagery that would be created in month nine and ten. Research methodologies were also done to find the voice and tone of the project that helped to find the customer base.
(Quindlen) The only thing that makes writing good is give- in it our voice, our own personality. Writing is always an act of faith in your own character.
Demographics and psychographics were yet another process in defining who the perfect sushi goer would be. Once the initial qualitative and quantitative research was done on our consumer prototypes, we could better understand the buying behavior behind our new clientele. The creative brief was then formulated and designed based off the research that was done.